Everyone Is Welcome

Everyone Is Welcome

Discover Los Angeles (in charge of marketing L.A. as a travel destination) has launched an ad campaign that’s dubbed “Everyone is welcome.” The campaign is backed with the hashtag #EveryoneIsWelcome and a feel-good video that touts the diversity of our fair city. The video (set against the song “Real Love Baby” by crystal stealer Father John Misty) uses the motif of a wayward paper plane, which glides through the city, passing by people of different ethnic backgrounds, religious beliefs, and orientation. While the gambit sounds straight-forward, the execution is tricky; whereas the video could have come off as hokey, it’s actually an uplifting minute-and-half that encapsulates the sunnier side of Los Angeles.
According to tourism officials, the ad is about selling the feel and spirit of Los Angeles, less so about the city itself. “Following in-depth focus groups in nine of our key global markets, one point became clear: the feel of Los Angeles has an inexorable pull on visitors. They are interested in all of the things they can do in the city, but to them, L.A. is first and foremost about a lifestyle and a feeling,” Don Skeoch, chief marketing officer for Discover Los Angeles, said in a statement. Check out the video here.


#thesunsetteam #redefiningrealestate #realestate #luxuryhomesforsale #westhollywood #beverlygrove #hollywoodhills #everyoneiswelcome #losangelestourism #discoverlosangeles

Same Bat Time_Same Bat Channel

Same Bat Time, Same Bat Channel

If you were a kid in 60’s, you were probably glued to the television twice a week to watch Batman, portrayed by Adam West, respond without fail to the Bat Signal. Los Angeles honored the late icon on Thursday evening. Check out the photos and videos in this article for a big hit of nostalgia. … Continued

WehoPark

Weho Park Improvements

WEHO PARK IMPROVEMENTS Something big is happening behind all those construction barriers at West Hollywood Park. Check out this “fly through” video that provides a sneak peek at the future Aquatic and Recreation Center, which will be the major feature of the park. It’s going to take about three years to complete, but it looks … Continued

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