Everyone Is Welcome

Everyone Is Welcome

Discover Los Angeles (in charge of marketing L.A. as a travel destination) has launched an ad campaign that’s dubbed “Everyone is welcome.” The campaign is backed with the hashtag #EveryoneIsWelcome and a feel-good video that touts the diversity of our fair city. The video (set against the song “Real Love Baby” by crystal stealer Father John Misty) uses the motif of a wayward paper plane, which glides through the city, passing by people of different ethnic backgrounds, religious beliefs, and orientation. While the gambit sounds straight-forward, the execution is tricky; whereas the video could have come off as hokey, it’s actually an uplifting minute-and-half that encapsulates the sunnier side of Los Angeles.
According to tourism officials, the ad is about selling the feel and spirit of Los Angeles, less so about the city itself. “Following in-depth focus groups in nine of our key global markets, one point became clear: the feel of Los Angeles has an inexorable pull on visitors. They are interested in all of the things they can do in the city, but to them, L.A. is first and foremost about a lifestyle and a feeling,” Don Skeoch, chief marketing officer for Discover Los Angeles, said in a statement. Check out the video here.


#thesunsetteam #redefiningrealestate #realestate #luxuryhomesforsale #westhollywood #beverlygrove #hollywoodhills #everyoneiswelcome #losangelestourism #discoverlosangeles

May Daze at LAX

“May Daze” at LAX

LAX has begun a massive project to improve its facilities and efficiency, but because the world’s fourth-largest airport can’t exactly shut down for remodeling it is giving passengers a heads-up now about what to expect during the renovations.   The major changes happen the nights of May 12, 14, and 16, when about a third … Continued

Everyone Is Welcome

Everyone Is Welcome

Discover Los Angeles (in charge of marketing L.A. as a travel destination) has launched an ad campaign that’s dubbed “Everyone is welcome.” The campaign is backed with the hashtag #EveryoneIsWelcome and a feel-good video that touts the diversity of our fair city. The video (set against the song “Real Love Baby” by crystal stealer Father … Continued

LA Freebies

LA Freebies

Even if you’re saving for a down payment on your new home, you don’t have to hibernate. There’s lots of stuff to do in LA that won’t cost you a cent. Check out this list and get out there and enjoy Springtime in SoCal !!! — #thesunsetteam #redefiningrealestate #realestate #luxuryhomesforsale #westhollywood #beverlygrove #hollywoodhills #lafreestuff #freelist

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