Everyone Is Welcome

Discover Los Angeles (in charge of marketing L.A. as a travel destination) has launched an ad campaign that’s dubbed “Everyone is welcome.” The campaign is backed with the hashtag #EveryoneIsWelcome and a feel-good video that touts the diversity of our fair city. The video (set against the song “Real Love Baby” by crystal stealer Father John Misty) uses the motif of a wayward paper plane, which glides through the city, passing by people of different ethnic backgrounds, religious beliefs, and orientation. While the gambit sounds straight-forward, the execution is tricky; whereas the video could have come off as hokey, it’s actually an uplifting minute-and-half that encapsulates the sunnier side of Los Angeles.
According to tourism officials, the ad is about selling the feel and spirit of Los Angeles, less so about the city itself. “Following in-depth focus groups in nine of our key global markets, one point became clear: the feel of Los Angeles has an inexorable pull on visitors. They are interested in all of the things they can do in the city, but to them, L.A. is first and foremost about a lifestyle and a feeling,” Don Skeoch, chief marketing officer for Discover Los Angeles, said in a statement. Check out the video here.


#thesunsetteam #redefiningrealestate #realestate #luxuryhomesforsale #westhollywood #beverlygrove #hollywoodhills #everyoneiswelcome #losangelestourism #discoverlosangeles

POCKET LISTING ALERT!

Hello Everyone! I hope everyone had a great weekend and is enjoying their Monday! Check out the link below for a pocket listing in DTLA by Yuri Huxley: Beautiful Rowan Loft on the 12th floor This beautiful listing has everything you could possibly want in a luxury apartment. Take a read today and let us … Continued

Glamping

Hey everyone! I hope everyone is having a great Memorial Day Weekend! Check out this sweet article from Curbed on “Glamping”: Click here for the 11 best Glamping resorts in the U.S! If we’re honest, not all of us are into sleeping outside or the bugs… in fact, there’s a few of us that would … Continued

LA spots favored by famous authors!

First off, Happy Mother’s Day to all those moms out there who do everything and anything! You all deserve an amazing Sunday spent well and with family and friends 🌸💕 With that, below is a quick article on LA spots favored by famous authors! Click here to find out what famous authors love in LA! … Continued

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